The Medical Republic
Bannister Law is demanding a refund for consumers who bought products in the Nurofen Specific Pain Range – which cost about $16 – between 2011 and 2015. Bannister believes that consumers would not have bought the pills had they known they were no more effective than other products in “targeting” pain.
Doctor Vivienne Miller was disgusted at the marketing ploy, having encountered many patients who were popping multiple tablets for multiple ailments.
A Current Affair
Angry consumers have signed up for the landmark court case against the manufacturer of Nurofen. Charles Bannister explains the plight of some of the claimants.
Australian Journal of Pharmacy
The ACCC said that it had a number of key concerns, namely anti-competitive conduct which has an impact on access to health services; and sponsors making misleading health claims, including Nurofen's Specific Pain Range.
Reckitt Benckiser will continue its Nurofen specific pain range with new marketing. Interim packaging will bear the same name, but more clearly disclose to consumers that the products are equally effective for other forms of pain.
Federal Court Judgements
Read the Federal Court's judgement as to the misleading nature of Nurofen's Specific Pain Range.
Sydney Morning Herald
The manufacturer of Nurofen faces millions of dollars in fines but will be allowed to sell painkillers marketed as targeting specific types of pain for another 12 months after a court found they were misleading to customers.
Australian courts have ordered the makers of the brand to stop repackaging identical painkillers for different pains – where does marketing end and deception begin?
Nurofen has finally been made to stop using their “fast, targeted pain relief” advertising slogans, because ibuprofen doesn’t seek out and relieve pain.
The Checkout- ABC
The Checkout team gives Nurofen and other pharmaceutical companies a headache over bogus medicine variants that are painfully expensive.